Principle's taught by Aristotle

Let's being our discussion with what we know.  Essential principles of communication according to the teachings of Aristotle that were taught is stated: “knowing the most frequently encountered types of speaking situations, rules for effective reasoning, the part that human emotions play in persuasion, the necessity for audience analysis, ways of improving style and delivery, and the place of rhetoric in maintaining and discovering truth” (Trenholm, 2011, pg. 3).

It is important to become aware of the principles of communications to better manage the outcome of a customers experience.

Reference:
Trenholm, S. (2011). Thinking Through Communication (6^th Ed.).  Boston: Allyn & Bacon.  http://online.vitalsource.com/#/books